In collaboration with Imperial College London, the Global Brand Management Workshop on July 21-29, 2025, will provide students with a unique international opportunity to explore brand equity and master cutting-edge strategies for building powerful brands in the digital age.
Real-World Consultancy Project
MBA students will collaborate with the Natural History Museum (NHM) as strategic consultants, solving a real-world global branding challenge. The NHM aims to engage with changemakers who can drive future impact, countering the perception that museums are outdated. Through the Fixing Our Broken Planet programmes, the Museum is collaborating with partners to create innovative experiences and exhibitions. Teaming up with NHM’s marketing experts and Imperial College faculty, students will leverage data and creativity to develop original strategies, presenting their findings in a high-impact final deliverable.
Navigation of the Digital Global Branding Landscape
Through interactive lectures and seminars, students will gain a deeper understanding of planning and evaluating brand strategies. They will examine innovative frameworks, models, and tools for making impactful branding decisions, while also exploring how the digital economy is reshaping brands worldwide, including:
• The brand management process
• Brand building and leveraging
• The convergence of branding, data and technology
• The role of AI and digital marketing in branding
• Market research for brand management
• Effective prestation techniques
This workshop not only equips students with essential branding skills but also fosters collaboration and creativity, preparing them to navigate the complexities of modern global brand management in an increasingly digital world. The insights gained will undoubtedly serve them well in their future careers as innovative brand leaders.
Discover more global learning experiences at CityUHK MBA below:
• Innovating Through Digital Transformation in China
• Sustainable Business Strategies in Asia
• International Entrepreneurship and Venture Plan Development at UC Berkeley
Download our leaflet, or schedule a one-on-one consultation to learn more about the CityUHK MBA Experiences.
