The Global Brand Management Workshop addresses an important and timely question on brand equity and how we may build it by leveraging the latest digital channels available to organisations. Partnered with Imperial College of London, this programme is project-driven involving a real case project and company visits alongside the academic programme in which addresses the key branding decisions faced by organisations today. The company projects in the past few years (i.e. Edwardian Group, Bentley Motors, and Tesco) offered students the opportunities to work with its branding teams, which helped widen their horizons and global perspective.

*The programme in Europe is subject to review and change

Highlights of the Workshop

• Project-driven programme with site visits to speak with managers of the host company
• Academic lectures by world-class professors at Imperial College Business School
• Lessons with influential industry experts to grasp the contemporary issues in Brand Management
• Performance Simulator to further increase participant’s self-awareness