The Global Brand Management Workshop offers a timely exploration of brand equity and strategies for building it through the latest digital channels. In partnership with Imperial College London, this project-driven programme combines academic rigor with practical experience, enabling participants to tackle real-world branding challenges. Throughout the workshop, students engage in a comprehensive academic curriculum that addresses key branding decisions faced by organisations today. Students will work on real case projects, collaborating with branding teams from notable companies such as Edwardian Group, Bentley Motors, and Tesco. These collaborations provide invaluable insights and broaden participants' global perspectives.