Prof. Huazhong Zhao is an Associate Professor of Marketing at City University of Hong Kong, where he also serves as Associate Head of the Department of Marketing and Director of the Doctor of Business Administration (Chinese) Programme. He received his PhD in Marketing from the University of Florida and holds both a Master of Science from Oxford University and a Bachelor of Engineering from Tsinghua University, both in Computer Science.

Prof. Zhao’s research leverages advanced quantitative methods to explore topics such as digital advertising, social commerce, business intelligence, online medical services, and luxury brands. His research and teaching emphasize the intersection of marketing strategy, technology, and data-driven decision-making.

What do you enjoy most about teaching CityUHK MBA students?

What I enjoy most about my teachings is the opportunity to learn from great minds.

How do you combine theoretical concepts with the latest industry practices and business trends?

I combine theoretical concepts with the latest industry practices and business trends by recognising that while knowledge evolves, sound methodology endures.

What books would you recommend CityUHK MBA students to read? Why?

The best "books" for me are the ever-changing kaleidoscope of real-world advertisements that surround us.

What business topics should CityUHK MBA students be the most familiar with when they graduate from our programme?

Marketing! — from a marketing professor. :)

One career advice to our CityUHK MBA students.

Marketing is wisdom.