Congratulations to our MBA alumna, Kammy Cheung, for her outstanding achievement in being recognised as one of the “Forbes China Innovative Entrepreneurs in Life Science”!
Serving as the Chief Executive Officer of DJM Medical Instrument GmbH, a leading beauty and skincare company, Kammy has built an impressive career in marketing and brand management within the beauty sector. With a proven track record in product development, customer engagement, strategic marketing and cross-cultural business leadership, she has consistently driven growth in fast-evolving markets.
The CityUHK MBA programme empowered Kammy to elevate her innate business instincts into a sharper, more dynamic leadership approach. Through courses like “Organizational Behavior and Leadership” by Prof. Chak Fu Lam and “Strategic Management” by Prof. Haeyoung Koo, she honed her ability to navigate market volatility, strengthen corporate branding, and make agile, data-driven decisions. The MBA programme’s real-world case studies and global perspective equipped her to anticipate trends, adapt strategies, and turn challenges into opportunities—skills critical to her industry’s rapid transformations.
Kammy learned to adopt the language and mindset of international business leaders, integrating theory with practice. The skills she developed in managing strategy formulation and implementation were crucial as she navigated the complexities of today’s interconnected business landscape, particularly from her Strategic Management course. Kammy’s strategic mindset—refined at CityUHK MBA—enabled her to pivot swiftly. When the COVID-19 pandemic struck, Kammy's strategic vision and entrepreneurial spirit shone brightly.
“My senior management team and I swiftly adapted operations to launch a line of anti-epidemic supplies, securing international certification to contribute to the global fight against the virus.”
This initiative not only showcased her exceptional leadership but also underscored her commitment to making a difference. It not only reinforced her company’s resilience but also cemented its reputation as an innovative, socially responsible brand. She then seized the opportunity to collaborate with German SEYO, introducing advanced skincare technology to the Asia-Pacific region and expanding market possibilities.
Kammy credits the CityUHK MBA for amplifying her ability to lead with vision, innovate under pressure, and sustain competitive advantage a testament to how the programme transforms seasoned professionals into industry-shaping leaders. Her inspiring journey is a testament to the transformative power of education and the entrepreneurial spirit cultivated at CityUHK MBA, which, together with CityUHK initiatives such as HK Tech300 and Academy of Innovation, remains dedicated to nurturing future entrepreneurs and preparing them for success in the business world.
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