The Alibaba Digital Journey study trip in Hangzhou (15-19 April, 2025) provided students with an immersive and insightful experience into China’s dynamic e-commerce and digital innovation ecosystem. Through a combination of expert lectures, hands-on activities, and corporate visits, participants gained valuable exposure to Alibaba’s technological advancements, business strategies, and corporate culture.
One of the standout aspects of the trip was the series of talks delivered by industry expert, 弘人 from 领羊, who shared compelling insights into C2C and B2B development. Their presentations effectively illustrated how Alibaba leverages AI, big data, and emerging AGI technologies to drive business transformation. Students came away with a clearer understanding of Alibaba’s expansive ecosystem, including platforms like Taobao, Tmall, and Alipay, and how these tools integrate to reshape commerce.
The most engaging segment of the trip was undoubtedly the visit to Alibaba’s live-streaming headquarters. Students were fascinated by the real-time operations of live streamers selling products online and even had the opportunity to participate in a mock live-streaming session. Divided into teams, they assumed various roles such as streamers, camera operators, and IT support, simulating an authentic e-commerce broadcast on Taobao. This hands-on experience was not only enjoyable but also provided practical insights into the fast-growing live e-commerce industry.
Beyond technology, the trip also emphasized the importance of corporate culture in Alibaba’s success. Students were impressed by the company’s ability to foster long-term employee loyalty and a strong sense of mission. Discussions revealed how Alibaba’s culture of innovation and collaboration contributes to its sustained growth, offering valuable lessons on organisational leadership.
In conclusion, the Alibaba Digital Journey trip was a resounding success, offering students unparalleled insights into China’s digital economy, cultural experiences, and broadening their scope of technology exposure, offer an impactful and memorable educational experience.
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