The MBA Residential Trip to Shanghai, hosted by BuyQuickly (BQ), officially commenced with an online kick-off meeting on May 14th. From June 16th to 24th, participating students engaged in consultancy projects on various topics related to Merchandise Operation Methodology, Paid Advertising Efficiency, Customer Service Evaluation, and E-commerce Growth Strategy. Experienced professors with expertise in relevant areas, including Kevin Chiang, Yue Wei Thoo, Wei Liyuan, and Caroline Tan, guided the students throughout this enriching learning journey, providing BQ with valuable insights.
The CityUHK MBA group arrived in Shanghai on June 16th for the MBA Enterprise Diagnostic Residential Trip, hosted by Buy Quickly (BQ). For the past 10 days, the participants were based at the BQ office, fully immersed in consultancy projects. This invaluable experience allowed them to put into practice the skills and knowledge they have acquired through the MBA program, while experiencing the vibrant business environment of Shanghai.
Work hard, play hard. Invited by the BQ team, MBA participants joined the one-hour bicycle ride to relax themselves from the residential consultancy project. There were rehearsals at the weekend, and we eagerly anticipated the final presentation.
After a month of preparation and over a week of on-site visit, the MBA Enterprise Diagnostic Residential Trip (R-trip) has successfully completed with final presentation to the BQ management team on 24 June 2024. The trip has been a challenging, giving participants a memorable experience in their MBA journey. Prof Kevin Chiang, CityUHK MBA Director, encouraged participants to embrace the learning opportunity and strive for personal and professional growth while remaining humble.
