In early July 2020, CityU MBA students taking in the Services Marketing Workshop kicked off the consultancy project sponsored by the Hong Kong Ferry Holdings Limited (HKF) to help repositioning services marketing strategy of the company's Harbour Cruise – Bauhinia. With the assistance of Dr. David Ho (MBA'1999), JP, HKF Group General Manager, offering this tremendous experiential learning opportunity, the students participated in a real-life marketing project and put what they have learnt in the workshops into an actual business proposal.