Tailor-made for participants who plan to start-up their own business, the two-week Entrepreneurship and Venture Plan Development Workshop held at UC Berkeley in March 2018 covered the skill sets required from formulating ideas to crafting pitches for venture capital.

With the theme “One Health, Digital Society, Smart City”, the 2018 CityU Digital Business Innovation Festival, which organised by the MBA Programme and supported by over 20 industry partners, was held from 23rd – 27th January.

CityU MBA organized a 1-day industry workshop in Singapore for the participants to learn about cruises terminal management and its tourism business by visiting the Singapore Cruise Centre Pte Ltd. (SCC).

The new students from MBA Cohort 2017 were welcomed by Professor Way Kuo, University President at the Orientation Dinner on 2 September 2017 held at Discovery Bay Hong Kong. The Honourable Elsie Leung Oi-sie, GBM, JP was invited to give a keynote speech to the new students.

Great works come from preparations and perseverance. Before the trip, participants have examined thoroughly the company information by conducting researches, meetings with the management team of Hanbo and visiting its Product Development Centre located at Futian, Shenzhen. After a thorough study of the information collected from different channels, the participants presented their research focus and initial findings to the MBA supervisors for better planning on the field study during the 9-day trip.

Before joining the panel discussion at the end of the forum, Mr. Spencer Fung, CEO and Founder of Optix Group introduced a cloud-based AI system for maintenance – JACC by leveraging AI, Big Data & IoT that makes general technicians perform high-skilled maintenance work easily & efficiently. He also demonstrated a use case of JACC on Bus Infotainment System for the audiences to understand how AI was deployed in business operations and was being used in our everyday lives.

The CityU MBA SHARP Forum organising committee successfully invited Dr. Zeman to share his business philosophy and how he made strategic decisions in a changing environment on 6 April 2017. His talk attracted over 160 audiences across the university community and the public. Everyone enjoyed his sharing and had an inspiring evening.

Experiential learning has been an essential component of the CityU MBA programme. This year, a group of 40 participants led by Professor Kevin Chiang, MBA Director, had a remarkable journey with Imperial College Business School and the Edwardian Hotels in London for the 10-day residential Global Brand Management Workshop in March 2017. With the theme of “Convergence of Innovations in Technology, Design and Marketing for Global Brand Management”, participants had invaluable opportunities to learn from the Imperial College Faculty and reach out to the Edwardian Hotels, a luxury hospitality hotel group with a very British flavour and unique branding strategy.

Experiential learning has been an essential component of the CityU MBA programme. This year, a group of 40 participants led by Professor Kevin Chiang, MBA Director, had a remarkable journey with Imperial College Business School and the Edwardian Hotels in London for the 10-day residential Global Brand Management Workshop in March 2017.

Embracing new technology is one of the key strategies for most enterprises in the digital age. The 6th SHARP Forum brought to us two tech pioneers, Mr. Deng Hong Chun, Tech leader of TMALL Interactive Technology Alliance in Alibaba Group from its Headquarters at Hangzhou and Mr. Peter Yu, Founder and CEO of JetOne Motion, a multinational company originated in Hong Kong giving a talk to over 120 audiences on the topic of ‘Mixed Reality Revolution - The Next Big Thing in Marketing’ on 13 March 2017 at CityU campus. The speakers shared their insightful experiences and the latest development in Augmented Reality (AR) & Virtual Reality (VR) applications for various businesses, especially in marketing sector in the event.