The Consultancy Residential Trip (R-Trip) is a unique and strong component of the CityUHK MBA programme. The aim of this course is to integrate and consolidate a major part of participants’ learning on the programme by applying the knowledge and skills acquired in a new and ambiguous situation outside of Hong Kong, normally in Asia. Throughout the trip and during the follow-up period, participants deepen their managerial problem-solving skills and test their ability to work in a team under adverse and stressful conditions.
Since its launch in 1997, the R-Trip has established a brand name for the CityUHK MBA programme, not just in Hong Kong and Greater China, but also around the world. MBA participants from our partner universities will also join the CityUHK groups on the trip at times. The College of Business has organised 55 residential trip delegations and conducted consultation studies for 51 companies in a variety of businesses.
These R-Trips have been extremely successful. They provide good exposure and the exchange of business know-how to all parties involved — the MBA participants from CityUHK and our partner institution, and also the management professionals of the host organisations.
Sample Study Projects for the Residential Trip
Human Resources Management
- Appraisal System
- Corporate Culture
- Internal Communication
- Learning Organisation
- Restructuring
- Staffing and Organisational Structure
- Training and Development
Marketing
- Branding and Corporate Image
- Competitive Strategies
- Effectiveness of Existing Marketing Plans
- Market Positioning
- New Market Development
- Product and Service Innovations
- Product Mix and Pricing Strategies
- Promotional Strategies
- Services Quality and Customer Satisfaction Evaluation
- Store Layouts
Operations Management
- Accounting System
- Assessment of MIS
- Chain Store Management
- Cost Control
- Internal Audit
- Inventory System
- ISO9000 and Quality System
- Long-term Corporate Strategies
- Reengineering
- Strategic Alliance
- Supply Chain Management
