How does CityU MBA help students stay competitive in a dynamically changing global environment?
We break boundaries. Our curriculum stresses practical cutting-edge knowledge with an international perspective. Through a broad spectrum of experiential learning courses, we break boundaries between local and global learning, and between theoretical and practical knowledge. Given the complex nature of the global business environment and the needs of today's business practices, experiential learning or "learning by doing" enables our students to gain practical experience which they can then apply in real-world situations.
Different to traditional case studies which have well-defined problems and measurable factors, our global experiential learning courses expose students to real-life and real-time decision making, with a great deal of built-in uncertainty. As business challenges become increasingly multifaceted, such experiences cultivate students' cross-functional and cross-regional problem-solving skills, crucial for them to stay globally competitive.
Does the CityU MBA partner with any universities/companies in offering global experiential learning activities?
In the UK, we collaborate with Imperial College London for a global brand management workshop. Over the past few years, our students have worked on projects for iconic brands including luxury car maker Bentley, supermarket chain Tesco, and Edwardian Hotels, where they developed branding strategies for the Asian market. They have taken part in experimental methods and laboratory-based discoveries to test and transform original ideas into real business propositions.
Partnering with University of California, Berkeley, a similar entrepreneurship workshop has been offered in the US every year since 2014. This collaboration allows our students to learn from Berkeley faculty and entrepreneurs in Silicon Valley through seminars and visits to innovative companies such as Autodesk, Ford, Google, Intel, and Salesforce. Students put what they learn into practice by developing comprehensive business plans which they present to venture capitalists for genuine evaluation. Through the process, they learn the important lesson of how to formulate an idea and communicate the proposal in a succinct way that makes it a viable project for potential investors.
Besides Europe and North America our students have the chance to take part in a diagnostic residential trip in Asia, which provides the opportunity to work as part of a consulting team that helps partnering companies seeking to address business challenges. Working in small groups with their assigned supervisors, students analyse problems, develop solutions and produce a report for the senior management of the host enterprise. Originally focused on mainland China, as business in the Asia region has become more inter-regional, recent consultative assignments visits have taken place in countries as varied as South Korea, Cambodia and Malaysia. Depending on the learning need, the hosting companies and the topics of industry-sponsored projects vary from year to year.
What sort of networking opportunities enable CityU MBA students to develop their careers?
With the SHARP Forum, CityU MBA has proudly established a unique platform which brings together business executives, government officials, leading academics, and many more experts to discuss pressing business topics of the day. Allowing in-depth interactions with industry leaders, such a platform provides our MBA students with distinctive opportunities for career networking and development. Moreover, it spreads and stretches the frontier of innovative business knowledge through insightful dialogue and intensive discussion with leading experts.
The ethos that characterises the core value of the SHARP Forum is that students are responsible for every aspect of putting together an industry-focused discussion panel, from contacting the speakers to promoting and hosting the forum event. Decisiveness, organisation, communication, delegation – through organising a forum, students must put these skills into action to develop their knowledge, business acumen and confidence, so that they are ready to take on new career challenges.
Since its launch in 2016, over 100 notable speakers with 5,000 business professionals have participated in the SHARP Forum. Along with many senior executives from Fortune 500 companies such as Amazon, HSBC, Huawei and Tencent, renowned business leaders such as Dr Allan Zeman, Chairman of Lan Kwai Fong, Ricky Wong, CEO of HKTV Mall and Sunny Cheung, CEO of Octopus have been speakers in past forums. Some of the forum speakers have even become the business partners of the students who started their own business after graduation from CityU MBA.