Unlock the Power of KOL Marketing with AI and Blockchain
Find the Right Influencers and Pay What They Deserve
Facilitated by social media, KOL (key opinion leader) marketing is becoming a popular means for brands to hit target market. Running a KOL campaign, however, can beget frustration since recruiting fit-to-brand influencers is an intricate process. Besides, influencers’ compensation is hard to measure when their performance is obfuscated by fake followers/engagements. Attempting to alleviate the challenges in KOL marketing, various data-driven platforms powered by AI and Blockchain technology are evolving. Are they promising? Find it out with us.
Date: January 28, 2019 (Monday)
New Venue * :
Joseph Lee Hall, Floor 3, Li Dak Sum Yip Yio Chin Academic Building (LI), City University of Hong Kong [map] *Please note that due to overwhelming response, the SHARP Forum is changed to a larger venue to accommodate more audiences.
Dress Code: Business Casual
8:45pm Networking Buffet
Former Chief Marketing Officer of Next Media - Next Mobile with extensive marketing experience and expertise in social media marketing. Mr. Tsui founded Toast Communications to provide marketing consultancy services focusing on content marketing. He is an influencer with about 68,000 followers on his personal Facebook page.
Founder of Acqua Media, providing ad yield management services for website publishers/mobile app developers, which was acquired by AnyMind in 2018. Prior to that, he had general-managed an Asia-regional commercial real estate marketing services company and had 7 years of search/display advertising analytics at Yahoo (US, Taiwan & Hong Kong); and 5 years of direct mail/telemarketing for credit cards in US.
Mr. Dong is a seasoned strategic marketing professional with expertise in internet marketing and now managing strategic planning for the operation of the blockchain application in Fanstime, a newly developed platform integrating the influencer business with blockchain technology.
Tsao began his journalism career in the UK at BBC world service, and then a talk show host for the Radio Television Hong Kong (RTHK). He has later become a broadcaster Commercial Radio Of Hong Kong, and also a columnist for Ming Pao, Apple Daily and HK Magazine. Tsao is a KOL himself and has gained 244,000+ followers on his Facebook channel.